As an SEO, a large part of my job is building links – which can be an often struggling, remedial task. Not to mention time-consuming – and as well all know, time = dolla bills, ya’ll.
As we all know, links are the holy grail of SEO. Based on an academic concept of citations, links work as ‘votes’ for your site. The more ‘votes’ you have from authoritative, relevant sources, the more trust search engines will put in your site.
Since links are so valuable, and so time consuming, how can we scale this process?
Built by a highly-regarded veteran of the industry, Garrett French, the Link Prospector is built for (and built by) SEOs – and it shows.
Upon logging in, you’ll see a hefty top nav showing Campaigns, Prospects, Exclusions, and Profile.
Think of Campaigns as ‘Clients’. You are easily able to segment and organize your campaigns in a simple, intuitive manner. When you search for prospects specific to a campaign, they will be found here.
You are then able to create custom settings (such as exclusions) on a campaign level. I’ll go in to that later.
Here’s where the magic happens. You are presented with a myriad of prospecting opportunities. Just take a look:
Looks good, don’t it? IT IS. The tool is simply fantastic when it comes to discovering link opportunities that you never knew you had.
Let’s say I’m looking for guest posting opportunities for my dream client, BMW. I’d select Guest Posting, and enter some terms related to what I was looking for:
There are seemingly endless options for refinement here – including Region, Search Scope (only web, web & blog, only blog), Depth (# of search results), TLD (top-level domain such as .com, .net, .org), and date range.
The Exclude Domains feature will be explained shortly – but in short, you can set domains to exclude from your prospects. Examples of these would be results from facebook.com, twitter.com, google.com, and the like.
Enter your research phrases, and go! Once the report is done processing, you’ll be emailed with a direct link.
Here’s where you can exclude sites from your prospecting results. As I explained earlier, this can be useful in niches where there are a good deal of Facebook pages, Twitter profiles, and the like mucking up your prospect report.
You are able to set up Global Exclusions, which excludes URLs from all reports. You are also able to set up Campaign Exclusions, which excludes URLs from certain campaigns.
Again, this is an incredibly useful feature that saves you tons of time.
Here’s where Garrett kindly asks for your money
You are also able to up your credits, update usernames and passwords from this area.
Now, let’s get to the reports!
Here’s a snapshot of my guest posting report for my dream client, BMW:
In total, I have 838 total domains to choose from, with over 1900 available paths. There’s six pages of this.
Paths are individual URLs where evidence of guest posting was found. The TLD column shows the top-level domain. The LTS (Link Target Score) column, I believe, is a measure of relevance. The PR column shows the page rank of the domains.
From here, you are able to export as a .csv, and you’re able to go to TOWN on your prospects.
Most importantly, this took me a grand total of 15 minutes to create – the bulk of that time was merely waiting for the report to process.
Wrapping It Up
As you can see, the Link Prospecting tool from Citation Labs is a total game changer – and it couldn’t have been developed by a nicer fellow. Check it out for yourself, and get prospecting!
This is my first post on my recently launched site. Stay tuned for more, and be sure to follow me on Twitter for more SEO goodness! Also, let me know if you have any issues leaving a comment