As an SEO, a large part of my job is building links – which can be an often struggling, remedial task. Not to mention time-consuming – and as well all know, time = dolla bills, ya’ll.
As we all know, links are the holy grail of SEO. Based on an academic concept of citations, links work as ‘votes’ for your site. The more ‘votes’ you have from authoritative, relevant sources, the more trust search engines will put in your site.
Since links are so valuable, and so time consuming, how can we scale this process?